Register Domain Name Your domain name is essentially the address of your website. That is what people are going to type in if they want to go straight to your site. If you have a domain name that is hard to remember, you’ve got problems. Before you even start building your website you must give some thought as to what you will call it. It’s often very easy to come up with a name that somehow reflects what your business is about, but that name can be clunky and could be very difficult for people to remember. You need to think about making it as easy as possible for people to find you. Once you have come up with a good name for your website, you will need to go through the domain name registration procedure to make that name exclusively yours. The first question many people ask is “how do I register a domain name?” and the answer is that it is quite easy to do. While domain registration may sound like a complex procedure, it is really very simple and straightforward, and does not require any specialized knowledge. However, there are some things you need to keep in mind. When you register a domain name, the name you choose has to be unique. You cannot register domain names that other people have already registered. A domain name consists of at least two parts, separated by a period. The part after the period is called the TLD (top level domain). Here is the key issue: a domain such as mysite.com is considered to be distinct from mysite.net or mysite.org. Even though these three variations are almost identical, they are considered unique. You should be able to appreciate that if you register a domain, it is quite possible that others can register very similar domain names. They may do this deliberately, or they may not even be aware of the existence of your domain with an almost identical name. One way to maximize the amount of traffic you get is to register domain name variations. That increases your chances of getting return visits from people who have not accurately remembered your website’s name. Here are 5 reasons why registering multiple domain names works in your favor. 1. Surfers may not remember your website address. When you register domain name variations you make it easier for users to find you. When you launch a new website, it is going to take some time before it becomes widely known to its target audience. Depending on the nature of your website, your repeat visitors may not return with enough frequency that they will remember your domain name by heart. They may remember the first part, but forget whether it’s a .com or a .net domain. You can make it easier for them to find you again by registering your domain name with both these TLDs, and with other popular TLDs. 2. Surfers may search with the wrong TLD. When somebody is trying to […]