Website Hosting Services
Starting a new business can be exciting, yet challenging. Many elements will need pulled together, from advertising and marketing to product delivery. One of the most important elements of your start-up success is how well you market your business.
The first step is getting your website up and running and letting people know who you are and what services you provide. Choosing the right website hosting services is a vital link in this process.
Web Hosting Services – How It Works?
Think of your website hosting company as a parking lot for your website. Your site sits there, waiting for a user to access it. When the user is ready to visit your site, the Internet acts as a valet, making your site available through the user’s Web browser. This entire process is accomplished using hypertext transfer protocol, or HTTP, and takes only seconds to complete. Your site’s files are stored on dedicated servers until your users are ready to access them.
Web hosting companies are about more than just servers though. These companies often offer services like domain name search, WHOIS database information, and privacy services and data backup. You never have to worry about losing your entire site in the case of a server failure. Your files will be backed up remotely.
Web hosting companies are great for all types of businesses, including informational blogs, e-commerce sites and interactive application sites. Whether you want to host an informal blog chronicling your thoughts or run a site that calculates mortgage rates, you will need the right hosting company to meet your needs.
Factors To Consider When Choosing Hosting Services:
This is often the first and last consideration that drives start-ups to choose one website host over another. While pricing is important to your bottom line, there are many factors to consider to determine if you are getting the best bang for your buck. While a low-priced hosting plan may seem like a steal, it will likely lack some of the features you need most. Ongoing support that is not outsourced can be valuable when you are learning the ropes of using your site.
Bargain basement hosting services often cut corners when it comes to hardware, which means that is more likely that you will experience site outages. If your site exists to sell a product, an outage can be catastrophic.
Not all website hosting services are created alike. Some services are best for larger enterprises like auction sites, daily deals sites and travel booking websites. If you are running a small blog with moderate traffic, those hosting packages may offer more than you need.
On the other hand, if you are running a highly-trafficked real estate blog, you want to make sure that your hosting service is able to meet the bandwidth needs of your site.
Technical Specs and Site Limitations
If your site is content-heavy with videos, images, interactive polls and shopping cart technology, it may be worth the investment in a higher-end hosting service. With the cheaper plans, you may be faced with limited disk space or problems with site loading. Your website hosting company can help you to determine the plan that offers the best specs to meet your company’s needs.
The add-ons and features that your website hosting company offers are often the deciding factor in the one you ultimately select. Many companies offer more than just servers. You can choose to upgrade your account with email addresses, domain names, privacy settings and data backups.
These features are often valuable because they give you a one-stop option to set up everything for your website.
This is a biggie when it comes to choosing the best website hosting services for your startup company. When you need answers in a hurry, can your website hosting provider give you the help you need quickly? Can you get a live person to answer your call or will you be stuck in phone tree purgatory? Can the techs available get your site up and running quickly in the case of an outage? Is support available 24/7? These are all important questions that you should ask when deciding on your hosting provider.
How Your Hosting Service Provider Can Help You Avoid Website Mistakes
One of the biggest website mistakes that small business owners make is having poor site design. Some sites look like they haven’t been updated in years, while others give viewers a headache with multi-colored fonts, flashing animation and glittery stars dancing on the page.
Your hosting company may offer easy-to-use drag and drop templates that will leave you with a professional looking site that you can design yourself.
No Metrics or Analytics
You cannot improve what you cannot measure, and never is this more important than when it comes to your site.
Your hosting services company can provide you with metrics that tell you the busiest times for site traffic, the source of your traffic and the length of time your readers spend on each page. These metrics can be especially valuable in helping you to plan your site, and giving you direction on the most valuable pieces of website real estate.
Your site needs to be a part of the “in-crowd.” People want to share interesting articles, photos and products with their friends. In fact, they are clamoring to become a part of your marketing team. Let them. One of the biggest website mistakes is not providing links to your social media sites. Create buttons that allow them to re-tweet your content on Twitter, “Like” you on Facebook and “Pin” you on Pinterest.
Your website template will often include widgets to help you set up a social media presence on your site.
Lost and Found
If your customers can’t find you, they can’t buy from you. While this may seem like common sense, nearly 26% of small business sites cannot be found on the Web, even with targeted keyword searches. Search engine optimization (SEO) is key to getting your page found in online searches. Many small business owners simply do not know how to maximize their site’s SEO.
Add in keywords that your customers will use to find you. If you sell peanut brittle, add in the keywords “peanut brittle in Sandusky” on your site. Make sure to add in keywords in your meta tags, image captions and headers. Your website hosting company may offer these services that will increase your site’s visibility online.
Another huge mistake that small business owners make with their websites is failing to display contact information. How will your customers call you if there is no phone number listed? They will not be able to visit your bakery if there is no address listed on the site. This is one of the most common mistakes that small business owners make, and it can cost your company big time. Make sure your contact phone number, email address and physical address (for local businesses) is displayed on each page. Create a footer and/or header for this information.
When it comes to getting the best website hosting services, Webdevel.com offers everything you need to get your site up and running. From domain names to marketing tools and templates, we offer custom website hosting services and one-stop shopping to get your site on the Web.